Local SEO
Map pack rankings, service-area pages, and a Google Business Profile that actually gets maintained. The cheapest lead you will ever buy.
Growth systems for local service businesses
Stop guessing
where your next
job comes from.
We build the search, ads, and follow-up system that keeps your calendar full — and we show you the cost of every lead it produces.
Week 1
Tracking live before we touch a campaign
90 days
Then month to month, no lock-in
100%
You own every account we build
The problem
You're not short on skill.
You're short on a system.
One month you're turning work away. The next, the phone goes quiet and nobody can tell you why.
That swing isn't your crew or your pricing. It's that your marketing is a handful of disconnected parts — an old site, a Google listing nobody updates, some ads that ran once — with no measurement holding them together.
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Search
You rank on page two
Customers pick from the first three results on the map. Below that, you're invisible.
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AI
ChatGPT names a competitor
A growing share of "who should I call" questions never touch a search results page.
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Site
Visitors land and leave
No pricing signal, no proof, no obvious way to book. Traffic without a path is just traffic.
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Reviews
Your rating is stale
Forty reviews from three years ago reads as "no longer in business" to a first-time buyer.
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Follow-up
Leads go cold in the inbox
Most jobs go to whoever calls back first. Right now that's rarely you.
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Data
Nobody can tell you cost per job
Without that one number, every budget decision is a coin flip.
What we build
Six parts. One system.
Every part measured.
We don't sell services à la carte and hope they add up. These six pieces are built together, in this order, because each one makes the next one cheaper.
AI search visibility
Structured data and source coverage so ChatGPT, Gemini, and AI Overviews name your business when someone asks who to hire.
Paid search & Local Services Ads
Campaigns built around job value, not click volume. We bid on the work you want more of and cut the rest.
Websites that book work
Fast pages, honest pricing signals, and a call or form within reach on every screen. Rebuilt around how your customers actually decide.
Review engine
An automated ask after every completed job, routed to the platforms that move your rankings. Steady flow beats a one-time push.
Speed-to-lead follow-up
Missed-call text-back, instant email replies, and a nudge sequence for quotes that stall. This is where most of the recovered revenue hides.
Reporting
One dashboard. Every lead. Every dollar.
You get a login on day one. Calls are recorded and tagged, forms are scored, and spend is matched to booked work — so you can see which channel paid for itself this month without asking anyone.
- Cost per booked job, by channel
- Call recordings with lead quality scoring
- Rankings, review velocity, and AI mentions
318Qualified leads↑ 41%
$86Cost per lead↓ 29%
7.9xReturn on spend↑ 1.4x
Monthly booked jobs
Illustrative — your data appears here
What we commit to
The terms, before you ask for them.
Most of what goes wrong between an owner and an agency is set in the contract, not the campaign. Here is ours, up front.
No lock-inNinety days to build the system, then month to month. Leave whenever it stops earning.
You own everythingAd accounts, analytics, call tracking, domain, and the site are in your name from day one.
One client per marketWe will not run campaigns for two businesses bidding on the same trade in the same area.
Tracking before tacticsMeasurement goes live in week one, so we agree on your starting numbers before anything changes.
Founder-ledYou work with the person running your account. No handoff to a junior after the sale.
Attributed or unclaimedIf we cannot trace a result back to something we did, we do not put it in your report.
Who we work with
Local businesses that sell skilled work.
If your customers search before they call, the same system applies. If you're not on this list, ask anyway.
About Guzman
A partner, not a vendor.
Guzman Digital is small and founder-led on purpose. You work with the person actually running your account, and every decision gets argued against one number: what a booked job costs you.
That is why measurement comes before tactics. Tracking goes live first and we agree on your starting cost per lead before anything changes — so everything we claim afterwards is something you can check without taking our word for it.
“You shouldn't have to chase your agency for a status update, or take our word for what's working. If we can't show you the math, we haven't done the job.”Gustavo Guzman PerezFounder
Why owners stay
Four things we won't compromise on.
TRACKING
Measured, not asserted
Call tracking and form attribution go live before the first campaign, so every number we show you is one you can check yourself.
SPEED
Ahead of the changes
Search is being rewritten by AI answers. We move your visibility there before your competitors notice.
CLARITY
Nothing hidden
Live cost-per-lead in your portal, plain-English reporting, and no long lock-in contracts.
ACCESS
One person, on the phone
You work with the person running your account, not an account manager relaying messages.
Book a call
Let's build you a pipeline that doesn't stall.
Thirty minutes. We'll look at your market, your competitors, and where the quick wins are. You leave with a written plan whether or not you hire us.
- Marketing audit of your business
- Competitor research in your service area
- Quick wins we'd tackle in the first 30 days
- A growth plan with real lead targets
- The plan is yours either way — no pressure
Ready to keep the crew busy?
Book a growth call and we'll map your first ninety days.
Book my free growth call →